• ANASTASIIA TIHON
    Product Manager • Gdansk, Poland • stalchinskaya@gmail.com
    Citizenship - Polish, no need in work visa
Big Brand Theory
Case studies of big branding campaigns (Adidas, Starbucks, Uniqlo) and the lessons a designer can take away from each with respect to corporate identity projects.
SUMMARY
Product Manager with 2 years of experience in Health|Fitness|Utility mobile apps, dedicated to delivering customer-centric solutions. Self-employed over the past 2 years, successfully managing digital and offline products in yoga field.

WORK EXPERIENCE
LIFE+ apps | Product Manager | 2020 – 2022
  • Owned the complete product lifecycle for several apps simultaneously, including Period Tracker (30k downloads), LIFE+, and BMI Calculator, from ideation to launch, driving user growth and retention
  • Developed end-to-end app logic, including feature lists, roadmaps, and user stories, ensuring alignment with user needs and engagement goals.
  • Proficient in Agile methodologies: prioritized backlog items using JIRA, participated in sprint planning, retrospectives, and daily stand-ups.
  • Collaborated with the CEO to gather requirements, prioritize features, which led to the successful launch of key product updates.
  • Conducted market research, interpreted A/B testing results and analyzed user feedback and engagement metrics to shape product strategy and inform roadmap decisions.
  • Integrated evidence-based methodologies for health-focused applications, researched scientifically accurate approaches.
  • Developed and executed content strategy for health apps, from hypothesis gathering to release, ensuring effective program launch and ongoing metrics evaluation.
Yoga Teacher, Online Course and Retreats Creator | Consultant | 2015 – current
  • Leveraged project and product management skills to design and execute online yoga courses and retreats
  • Organized 5 retreats, managing end-to-end logistics, budget planning, and partnerships with hosting venues.
  • Launched 4 online yoga courses solo, handling video production, website management, and marketing, with the highest-selling course achieving 70% last-day retention.
  • Collaborated on yoga programs for 2 fitness apps, focusing on requirements, content strategy, and user experience.
  • Conducted user interviews and market analysis, resulting in 90% user satisfaction and successful product-market fit for new offerings.
  • Delivered customized programs for diverse groups, corporate teams and individuals. Built strong communication and leadership skills, maintained long-term community engagement.
EPAM Systems | Junior Analyst - Alliances (Presales department) | 2014 - 2015
  • Maintained Strategic Partnerships, took under control competencies and Partners Statuses.
  • Inside the Alliances Group was mainly focused on Partner Marketing.
EDUCATION
  • BSUIR (Belarus) Marketing in IT, bachelor, 2011 - 2015
  • Google Project Management Professional Certificate, 2024
  • GOpractice Product Management course, 2021
ADDITIONAL INFORMATION
Skills: Product management, Project management, Market analysis, Research, Customer development, Content strategy, End-to-End Project Execution, Roadmap Development, Requirement gathering, Stakeholder communication, Team leadership, Agile.
Languages: Russian (native), English (advanced), Polish (advanced).
Tools: JIRA, FIGMA, Miro, Amplitude, Adobe illustrator.